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Ecom Owner Pay Model
EcommerceHow to use the Ecom Owner Pay Model
You did not build your brand to pay yourself last. We recommend all our clients take a fixed monthly salary that covers your living cost, and distribute extra cash quarterly. This tool will tell you exactly how much you can safely take out every time.
Your Business Inputs
All monthly. We turn them into a quarter for you.
Business Inputs
Growth Targets
Do you hold stock?Answer no if you dropship or sell a service. Nothing is held back for inventory and the lead time question below stops applying.
Inventory Lead TimeHow long it takes from placing an order with your supplier to that stock being on the shelf and sellable. A short lead time ties up very little cash, while a long one keeps every growth dollar locked up and pushes the set-aside up.
Cash Position
Personal Stats
What you can pay yourself
One quarter of your business, from revenue to your pocket.
View
Cash reserve
Custommo
Cash distribution bridge · one quarterHoverTap any step to see how it is worked out
Revenue, less what you already paid, less what still has to be set aside. What survives is safe to take.PaidBudgeted
$660k
−$231k
−$135k
−$84.0k
−$24.0k
−$65.1k
−$12.6k
−$46.2k
$62.1k
Total revenue
Landed costs
Sales & marketing
Fixed opex
Owner salary
Tax
Debt payments
Working capital
Distribution
Pay yourself this
Salary, this quarter
$24,000
Your fixed monthly salary: $8,000/month.
Distribution, available today
$62,100
Everything left once every cost is paid. Re-run at each quarter-end.
Reserve check
$486,600
Your $500,000 in the bank clears your $486,600 reserve — you can take the full distribution.
Your hourly rate715 hrs/quarter
On what you take homeYour salary for the quarter plus the distribution it produced, divided by the hours you worked in it. Right now that is $86,100 over 715 hours. The rate is the same whichever view you pick. The profit figure below uses everything the business earned before your pay, whether it reached you or not.
$120/hr
On full profit$294/hr
Never work below this rate if you can outsource it.