Ecommerce Profit Matrix
EcommerceEcom AgenciesHow to use the Profit Matrix
ROAS tells you what the ad account did, not whether you made money. A 3x on a 40% margin product loses; a 2x on an 80% margin product prints. This puts your real costs underneath the ROAS.
- 1
Fill in your cost structure
Work down the left column. Anything left at zero is left out of the maths.
- 2
Set the range you care about
Give ad spend and ROAS a min and a max. The grid spreads evenly between them.
- 3
Read across and down
Columns are monthly ad spend, rows are the ROAS you achieve on it.
- 4
Find your breakeven line
Green makes money, red loses it, the pale band between them is breakeven.
Your Business Inputs
One month of real numbers. Hover any icon for where to find it.
Net Profit by Ad Spend & ROAS
Total business impact, including your $27,003 of fixed overhead. Positive means the whole business made money.
Every revenue dollar leaves 62% after COGS and variable costs, so breakeven ROAS falls from 2.90x at $60,000 of spend to 2.00x at $240,000. 44 of 100 scenarios clear your $27,003 of overhead, the strongest being $240,000 at 3.25x for $186,597.
Ad spend → ROAS ↓ | $60.0k | $80.0k | $100k | $120k | $140k | $160k | $180k | $200k | $220k | $240k |
|---|---|---|---|---|---|---|---|---|---|---|
| 1x | −$70.8k | −$79.4k | −$88.0k | −$96.6k | −$105k | −$114k | −$122k | −$131k | −$140k | −$148k |
| 1.25x | −$61.5k | −$67.0k | −$72.5k | −$78.0k | −$83.5k | −$89.0k | −$94.5k | −$100k | −$106k | −$111k |
| 1.5x | −$52.2k | −$54.6k | −$57.0k | −$59.4k | −$61.8k | −$64.2k | −$66.6k | −$69.0k | −$71.4k | −$73.8k |
| 1.75x | −$42.9k | −$42.2k | −$41.5k | −$40.8k | −$40.1k | −$39.4k | −$38.7k | −$38.0k | −$37.3k | −$36.6k |
| 2x | −$33.6k | −$29.8k | −$26.0k | −$22.2k | −$18.4k | −$14.6k | −$10.8k | −$7.0k | −$3.2k | $597 |
| 2.25x | −$24.3k | −$17.4k | −$10.5k | −$3.6k | $3.3k | $10.2k | $17.1k | $24.0k | $30.9k | $37.8k |
| 2.5x | −$15.0k | −$5.0k | $5.0k | $15.0k | $25.0k | $35.0k | $45.0k | $55.0k | $65.0k | $75.0k |
| 2.75x | −$5.7k | $7.4k | $20.5k | $33.6k | $46.7k | $59.8k | $72.9k | $86.0k | $99.1k | $112k |
| 3x | $3.6k | $19.8k | $36.0k | $52.2k | $68.4k | $84.6k | $101k | $117k | $133k | $149k |
| 3.25x | $12.9k | $32.2k | $51.5k | $70.8k | $90.1k | $109k | $129k | $148k | $167k | $187k |