Ecommerce Profit Matrix
EcommerceEcom AgenciesHow to use the Profit Matrix
ROAS tells you what the ad account did, not whether you made money. This tool lets you see your actual NET PROFIT in a given month based on your real costs, recurring revenue, and ad performance. It runs on ncROAS, new customer ROAS, not total ROAS.
Your Business Inputs
One month of real numbers. Hover any icon for a quick explainer.
Net Profit by Ad Spend & ncROAS
Total business impact, including your $27,003 of fixed overhead, so positive means the whole business made money.
Every revenue dollar leaves 62% after COGS and variable costs, so breakeven ncROAS falls from 2.82x at $60,000 of spend to 1.92x at $240,000. 47 of 100 scenarios clear your $27,003 of overhead. Lower your cost base by 10% and that 2.82x breakeven drops to 2.55x, so you'd still be profitable on weaker ad performance. Book a call with a CFO to see how, or to ask anything: Ecom CFO Strategy Call →
Ad spend → ncROAS ↓ | $60.0k | $80.0k | $100k | $120k | $140k | $160k | $180k | $200k | $220k | $240k |
|---|---|---|---|---|---|---|---|---|---|---|
| 1x | −$67.8k | −$75.4k | −$83.0k | −$90.6k | −$98.2k | −$106k | −$113k | −$121k | −$129k | −$136k |
| 1.25x | −$58.5k | −$63.0k | −$67.5k | −$72.0k | −$76.5k | −$81.0k | −$85.5k | −$90.0k | −$94.5k | −$99.0k |
| 1.5x | −$49.2k | −$50.6k | −$52.0k | −$53.4k | −$54.8k | −$56.2k | −$57.6k | −$59.0k | −$60.4k | −$61.8k |
| 1.75x | −$39.9k | −$38.2k | −$36.5k | −$34.8k | −$33.1k | −$31.4k | −$29.7k | −$28.0k | −$26.3k | −$24.6k |
| 2x | −$30.6k | −$25.8k | −$21.0k | −$16.2k | −$11.4k | −$6.6k | −$1.8k | $3.0k | $7.8k | $12.6k |
| 2.25x | −$21.3k | −$13.4k | −$5.5k | $2.4k | $10.3k | $18.2k | $26.1k | $34.0k | $41.9k | $49.8k |
| 2.5x | −$12.0k | −$1.0k | $10.0k | $21.0k | $32.0k | $43.0k | $54.0k | $65.0k | $76.0k | $87.0k |
| 2.75x | −$2.7k | $11.4k | $25.5k | $39.6k | $53.7k | $67.8k | $81.9k | $96.0k | $110k | $124k |
| 3x | $6.6k | $23.8k | $41.0k | $58.2k | $75.4k | $92.6k | $110k | $127k | $144k | $161k |
| 3.25x | $15.9k | $36.2k | $56.5k | $76.8k | $97.1k | $117k | $138k | $158k | $178k | $199k |